Affiliate Spotlight: Liz Layton, Media Consultant & Admissions Video Specialist
“Lifestyle and reality producing is all about REAL PEOPLE....not Actors” - Liz Layton
The Power of Video Storytelling in Boarding School and College Applications
The Bertram Group is thrilled to introduce our newest affiliate, Liz Layton, an Emmy award-winning television producer and director who brings a fresh and dynamic perspective to the college and secondary school admissions process. With over 30 years of experience in the media industry, Liz joins TBG as our Media Consultant & Admissions Video Specialist, offering a unique and invaluable service for students navigating today's competitive landscape.
Interestingly, Liz's path wasn't always focused on education. As she shares, "At Gettysburg College, I received a degree in Education and Spanish! That's right, I was 'supposed' to be a Secondary school Spanish teacher." However, a serendipitous opportunity as a Production Assistant ignited a passion for the energy of television production, leading to a successful three-decade career. Now, Liz is excited to merge her two passions together.
Drawing on her extensive experience crafting compelling narratives for real people on shows like "House Hunters International" and "A Baby Story," Liz understands the power of authentic storytelling. "Lifestyle and reality producing is all about REAL PEOPLE....not Actors," she explains. "To be a good storyteller, you first need to be a great listener to hear about someone else's point of view. What makes them tick? Shine? Get emotional and real? I feel like these are the components that are key to making an effective and unique college video."
Recognizing the increasing significance of personal videos in college and secondary school applications, Liz offers expert guidance to help students create impactful submissions that truly showcase their unique personalities and aspirations. She emphasizes that effective videos don't need to be "fancy and flashy and long!" Instead, Liz focuses on helping students craft something "short and sweet, showcasing the best of them in the first 30 seconds."
Beyond the technical aspects of video creation, Liz provides invaluable on-camera coaching. As she describes, "On-camera coaching serves many purposes. For one, I am a total neutral party. I have fresh eyes and an eager, but calm and positive demeanor to give suggestions on everything on the outside - wardrobe/hair/makeup feels - to the inside - bringing out confidence and happiness to make the student feel at ease." Liz's goal is to create a tailor-made piece that authentically captures each student's story in a sophisticated and genuine way, ultimately helping them present their best selves.
With Liz Layton on board, The Bertram Group is expanding its comprehensive suite of services to empower students with a powerful new tool for their admissions journey. Her expertise in media and her genuine passion for helping young adults make her an exceptional addition to our team.
Contact Liz Layton to learn more or start crafting your personalized admissions video today.