The Personal Touch of Educational Consultants that AI Cannot Provide
While AI tools can provide quick access to data and general overview information, it lacks the personal touch that seasoned educational consultants offer, which is essential for a successful school match.
Here are some of the invaluable services educational consultants provide:
#1. Educational consultants know each school inside and out.
AI pulls school recommendations based on basic criteria, but it has never visited a campus to understand a school's culture.
Consultants visit school campuses regularly and are able to talk with students and meet with faculty and the leadership team. These conversations help them to know the unique personality and feel of each campus.
#2. Educational consultants will create a tailored school list unique to you.
AI will create school lists that tend to result in repeated sameness over time.
Consultants know the much broader landscape of schools and will take into account your student’s personality, their strengths and weaknesses, their passions and interests.
#3. Educational consultants will personalize your approach to applications and essays.
AI can provide editing assistance, but will lean into a generic voice.
Consultants get to know you and help you present your unique and authentic self throughout your application.
#4. Educational consultants will guide you through the admission process while also holding you accountable.
AI can provide basic information and suggested steps, but it will not help you complete tasks and meet deadlines.
Consultants will ensure that you stay on task and complete everything on time with authentic quality.
#5. Educational consultants work with your family through the process to reduce stress.
AI can answer prompts, but it cannot provide you with direct emotional support.
Consultants develop relationships with your family and assist with the most stressful parts of the process to reduce anxiety.
Educational consultants provide families with tailored services framed around understanding the specific academic and emotional needs of the student and approach the entire admission process from that lens. While AI can provide some useful snapshots of data and information, it cannot provide families with the industry expertise and emotional intelligence that educational consultants have to approach their work.
The Bertram Group is dedicated to helping students of all ages achieve their maximum potential. Our educational consultants facilitate every aspect of educational planning, including traditional and nontraditional school advising, college and graduate school advising, and career and life coaching. Contact us today to learn more about our personalized advising services at info@thebertramgroup.com.

